How Fonts Shape Our Perception. With Sarah Hyndman

Show notes

Sarah Hyndman (Founder of Type Tasting) is an expert in typosensory perception. She takes us on a journey into the world of typography and reveals how the appearance of words influences perception, decisions, and our senses, including taste and smell — highlighting the invisible codes hidden in our everyday communication.

We discuss the impact of typosensory perception on advertising and product design, exploring how it can enhance the customer experience. Included is a live experiment from NextM 2024, which yielded fascinating results. Tune in for valuable tips for designers and marketers on the power of typography and its future potential.

This episode is part of the current podcast series on “Navigating the Unknown” - the theme of this year's NextM tech and innovation conference.

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All about our guest: Haruka Gruber via LinkedIn

All about our host:
Chérine De Bruijn via LinkedIn

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